costumer journey maps
Every time I start a project, I start with thinking broadly. One way I like to do this is to draw or sketch on a small piece of paper next to a pilot and when I do this I try to get big ideas on paper, and I'm not focused on details, I'm just thinking about what it is. the big gesture.
Through this exercise many ideas occur quickly, allowing you to really assess whether the one you originally had was correct. Once I have had all the ideas captured and I think I have exhausted my creativity process, I continue to put my ideas on the wall, read them, organize them and begin to analyze which ones are better than others, which ones have room for improvement, which ones do not work very well. . An idea or several ideas are carried forward or take advantage of the best aspects of each one, push them to a fusion of ideas and then generate a more elaborate and detailed final sketch.
How SIWA SHOP works
Shopping bags are placed inside the disinfection booth, once placed inside we can proceed to start the disinfection process through the touch less sensor to avoid user contact with SIWA SHOP for hygiene purposes. The transparent door goes up until the cabin is closed and the system begins with the fan drawing the air inwards, causing the air to pass through the ceramic pieces, producing plasma, thus disinfecting and ionizing the air. This ionized air carries out the mechanisms of action and can disinfect and flow quickly to surfaces.
40 seconds are enough for an efficient disinfection of purchases at a speed suitable for 3 full bags. In the disinfection process, thanks to its transparency and brightness, the user can see the entire process and observe their purchases. A marketing strategy is also designed with the screen, explaining the innovative plasma technology, to give confidence to the user. Once the disinfection process is finished, the transparent gate lowers and the user proceeds to remove their disinfected bags.
SIWA SHOP first prototype
Advertising infographic
Design by Mariana Gamboa Guevara,Technology used property of Plasma Innova
Graduation Project 2020 at Veritas University